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| Author: | Leven, W. |
| Title: | Warenpräsentation im Einzelhandel. (! Shelves) (!Product position) |
| Journal: | Marketing: Zeitschrift fur Forschung und Praxis
1992 : VOL. 14:1, p. 13-22 |
| Index terms: | BRAND CHOICE POSITIONING RETAILING |
| Language: | ger |
| Abstract: |
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