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| Author: | Huisman, D. |
| Title: | Ex-ante measurement of price sensitivities in the case of multi-attribute products. |
| Journal: | Marketing and Research Today
1992 : MAR, VOL. 20:1, p. 24-32 |
| Index terms: | PRICE DISCRIMINATION CONJOINT ANALYSIS METHODOLOGY |
| Language: | eng |
| Abstract: |
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