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| Author: | Heyder, H. Musiol, K. G. Peters, K. |
| Title: | Advertising in Europe - attitudes towards advertising in certain key East and West European countries. |
| Journal: | Marketing and Research Today
1992 : MAR, VOL. 20:1, p. 58-68 |
| Index terms: | ADVERTISING EUROPE |
| Language: | eng |
| Abstract: |
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