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| Author: | Wolfe, A. |
| Title: | The "Eurobuyer": how European businesses buy |
| Journal: | European Business Review
1992 : VOL. 92:1, p. 3-10 |
| Index terms: | EUROPE MARKETING MARKETING STRATEGY ORGANIZATIONAL STRUCTURE SINGLE MARKET CORPORATE BUYING |
| Language: | eng |
| Abstract: |
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