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| Author: | Philips, A. Parfit, J. Prutton, I. |
| Title: | Un the plus rond. L'experience du developpement et du test de sachets de the rond. |
| Journal: | Revue Francaise du Marketing
1991 : OCT-DEC, 134, p.51-66 |
| Index terms: | PRODUCT DEVELOPMENT PRODUCT TESTING NEW PRODUCTS TEA INDUSTRY UNITED KINGDOM |
| Language: | fre |
| Abstract: |
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