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| Author: | Roth, K. Schweiger, D.M. Morrison, A.J. |
| Title: | Global strategy implementation at the business unit level: operational capabilities and administrative mechanisms |
| Journal: | Journal of International Business Studies
1991 : VOL. 22:3,p. 369-402 |
| Index terms: | STRATEGIC MANAGEMENT MULTINATIONAL COMPANIES INTERNATIONAL MARKETING |
| Language: | eng |
| Abstract: | Study of the impact of international strategy on organizational design and its influence on the business unit level. Survey of 82 business units. Framework for international strategy. Data collection procedure. Aggregate hypotheses. The Appendix covers global strategy, mechanisms and performance. Five Tables and a Figure illustrate the study. |
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