search query: @author Lynch, J.G. jr. / total: 3
reference: 2 / 3
| Author: | Lynch, J.G. jr. Chakravarti, D. Mitra, A. |
| Title: | Contrast Effects in Consumer Judgments: Changes in Mental Representations or in the Anchoring of Rating Scales |
| Journal: | Journal of Consumer Research
1991 : DEC, VOL. 18:3, p. 284-297 |
| Index terms: | CONSUMER RESEARCH RATING SCALES CONSUMER BEHAVIOUR PSYCHOLOGY |
| Language: | eng |
| Abstract: |
SCIMA