search query: @author Bechtold, M. / total: 3
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| Author: | Bechtold, M. |
| Title: | Le paradoxe du luxe. (!Luxuries) |
| Journal: | Revue Francaise du Marketing
1991 : APR-SEP, 132-133, p. 41-43 |
| Index terms: | MARKETING STRATEGY PRODUCT DIFFERENTIATION PRODUCT IMAGE |
| Language: | fre |
| Abstract: |
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