search query: @author Menneer, P. / total: 3
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| Author: | Menneer, P. |
| Title: | Apples and oranges: towards a standardised currency of audience measurement |
| Journal: | Marketing and Research Today
1992 : AUG, VOL. 20:3, p. 186-193 |
| Index terms: | TELEVISION ADVERTISING ADVERTISING RESEARCH SURVEYS CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
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