search query: @author Mollenhauer, M. / total: 3
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| Author: | Mollenhauer, M. |
| Title: | Total Quality - Management fur die Marke |
| Journal: | Markenartikel
1991 : VOL. 53:8, p. 436-441 |
| Index terms: | QUALITY CONTROL |
| Language: | ger |
| Abstract: | This is an interview with the head of the German subsidiary of consulting firm Arthur D. Little. A. D. Little offers Total Quality Management programs, i.e. total reorganisation of firms with the aim of increasing efficiency and improving quality. The whole process of the consulting work is described. |
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