search query: @author Bergen, M. / total: 3
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| Author: | Bergen, M. Dutta, S. Walker, O.C. |
| Title: | Agency relationships in marketing: a review of the implications and applications of agency and related theories |
| Journal: | Journal of Marketing
1992 : VOL.56:3, p.1-24 |
| Index terms: | AGENCY THEORY MARKETING RESEARCH MODELS TRANSACTION COSTS DISTRIBUTION CHANNELS INTERNATIONAL MARKETING |
| Language: | eng |
| Abstract: |
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