search query: @author O'Callaghan, R. / total: 3
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Author: | O'Callaghan, R. Kaufmann, P.J. Konsynski, B.R. |
Title: | Adoption correlates and share effects of electronic data interchange systems in marketing channels. (!Electronic data interchange) |
Journal: | Journal of Marketing
1992 : VOL.56:2, p.45-56 |
Index terms: | MARKETING CHANNELS ELECTRONIC DATA PROCESSING |
Language: | eng |
Abstract: |
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