search query: @author Richards, T. / total: 3
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| Author: | Sims, C. Phillips, A. Richards, T. |
| Title: | Cr`ation d'une strat`gie globale de prix. * UNITED DISTILLERS |
| Journal: | Revue Francaise du Marketing
1992 : 137, p.17-35 |
| Index terms: | STRESS STRATEGY MARKET SHARE ECONOMETRIC MODELS ALCOHOLIC DRINKS INDUSTRY |
| Language: | fre |
| Abstract: |
SCIMA