search query: @author Merkle, H. / total: 3
reference: 2 / 3
Author: | Merkle, H. |
Title: | Werbung und Ihre Wirkungen |
Journal: | Markenartikel
1992 : DEC, VOL. 54:12, p. 578-582 |
Index terms: | ADVERTISING ADVERTISING RESEARCH |
Language: | ger |
Abstract: |
SCIMA