search query: @author Lynch, J.G. jr. / total: 3
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| Author: | Brinberg, D. Lynch, J.G. jr. Sawyer, A.G. |
| Title: | Hypothesized and Confounded Explanations in Theory Tests: A Bayesian Analysis |
| Journal: | Journal of Consumer Research
1992 : SEP, VOL. 19:2, p. 139-154 |
| Index terms: | BAYESIAN STATISTICS CONSUMER RESEARCH |
| Language: | eng |
| Abstract: |
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