search query: @author Metha, R. / total: 3
reference: 2 / 3
Author: | Metha, R. Moore W.L. Pavia, T.M. |
Title: | An Examination of the Use of Unacceptable Levels in Conjoint Analysis |
Journal: | Journal of Consumer Research
1992 : DEC, VOL. 19:3, p. 470-476 |
Index terms: | CONJOINT ANALYSIS MARKET RESEARCH |
Language: | eng |
Abstract: |
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