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| Author: | Metha, R. Moore W.L. Pavia, T.M. |
| Title: | An Examination of the Use of Unacceptable Levels in Conjoint Analysis |
| Journal: | Journal of Consumer Research
1992 : DEC, VOL. 19:3, p. 470-476 |
| Index terms: | CONJOINT ANALYSIS MARKET RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA