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Author: | Hansen, R. A. |
Title: | A self-perception interpretation of the effect of monetary and nonmonetary incentives on mail survey respondent behavior. |
Journal: | Journal of Marketing Research
1980 : FEB, VOL. 17:1, p. 77-83 |
Index terms: | CONSUMER BEHAVIOUR INCENTIVES MAIL SURVEYS |
Language: | eng |
Abstract: |
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