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Author:Hansen, R. A.
Title:A self-perception interpretation of the effect of monetary and nonmonetary incentives on mail survey respondent behavior.
Journal:Journal of Marketing Research
1980 : FEB, VOL. 17:1, p. 77-83
Index terms:CONSUMER BEHAVIOUR
INCENTIVES
MAIL SURVEYS
Language:eng
Abstract:
SCIMA record nr: 10602
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