search query: @author Pringle, L. G. / total: 3
reference: 2 / 3
Author: | Shoemaker, R. Pringle, L. G. |
Title: | Possible biases in parameter estimation with store audit data. |
Journal: | Journal of Marketing Research
1980 : FEB, VOL. 17:1, p. 91-96 |
Index terms: | SALES MANAGEMENT ADVERTISING MARKETING MODELS |
Language: | eng |
Abstract: |
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