search query: @author O'Callaghan, R. / total: 3
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| Author: | O'Callaghan, R. Kaufmann, P. J. Konsynski, B. R. |
| Title: | Adoption correlates and share effects of electronic data interchange systems in marketing channels |
| Journal: | Journal of Marketing
1992 : APR, VOL. 56:2, p. 45-56 |
| Index terms: | MARKETING COMPUTERS DATA COMMUNICATION DISTRIBUTION CHANNELS SYSTEMS DESIGN BUSINESS INFORMATION |
| Language: | eng |
| Abstract: | The establishment of electronic information interchange linkages between channel members offers significant potential for the transformation of their relationships, with significant benefits for all participants. The adoption of a particular form of electronic data interchange (EDI), the computer-based interface offerings by insurance carriers to their independent agent communities is examined. Some postadoption effects are also considered. Implications for system design are discussed. It is demonstrated that EDI is not just a new technology for channel members, but it is a fundamental change in the way they do business with each other. |
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