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| Author: | Flipo, J-P. Texier, L. |
| Title: | Marketing territorial: de la pratigue a la theorie = Territorial marketing: from practice to theory |
| Journal: | Revue Francaise du Marketing
1992 : /1 NO. 136, p.41-52 |
| Index terms: | CITIES PROMOTION MARKETING THEORY MARKETING MODELS PROFESSIONAL MANPOWER |
| Language: | fre |
| Abstract: | The promotion of cities is one of the various aspects of the relationship between marketing and society. A number of possible ways of the application of marketing to cities are described and analyzed. The role of marketing professionals in the development of this application area of marketing is highlighted. They must absolutely prevent the manipulation of research by non-specialists. It is shown how the most important methods of marketing can be used correctly and effectively in the promotion of cities. The need of a theoretical development in this field - within the broader framework of regional marketing - is emphasized. |
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