search query: @author Brown, T. J. / total: 3
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| Author: | Peter, J. P. Churchill, G. A. Jr. Brown, T. J. |
| Title: | Caution in the use of difference scores in consumer research. |
| Journal: | Journal of Consumer Research
1993 : MAR, VOL. 19:4, p. 655-662 |
| Index terms: | CONSUMER RESEARCH MEASUREMENT RELIABILITY |
| Language: | eng |
| Abstract: | Difference scores often have problems in the areas of reliability, discriminant validity, spurious correlations, and variance restriction. These problems are discussed in the article. It concludes that difference scores should generally not be used in consumer research and offers alternatives that overcome their limitations. |
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