search query: @author Gowan, M. / total: 3
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| Author: | Gatewood, R. Gowan, M. Lautenschlager, G. |
| Title: | Corporate image, recruitment image, and initial job choice decisions |
| Journal: | Academy of Management Journal
1993 : APR, VOL. 36:2, p. 414-427 |
| Index terms: | CORPORATE IMAGE RECRUITMENT ORGANIZATIONS |
| Language: | eng |
| Abstract: | Aspects of corporate image, or the image associated with the name of an organization, and recruitment image - the image associated with its recruitment message - were studied. Data collected from five student groups indicate that the image of organization is related to the information available about it. Additional results are that different external groups only moderately agree on ratings of corporate image, potential applicants have different corporate and recruitment images of the same organization. |
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