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| Author: | Slowinski, G. Farris, G. Jones, D. |
| Title: | Strategic partnering: process instead of event |
| Journal: | Research Technology Management
1993 : MAY-JUN, VOL. 36:3, p. 22-25 |
| Index terms: | STRATEGIC MANAGEMENT COMPANIES COMPETITIVENESS |
| Language: | eng |
| Abstract: | Faced with increasing competition and limited resources, companies are using strategic partnerships to cooperatively bring products to market. While partnerships focus the complementary strengths of two firms on the market, they can be complex arrangements to manage. Selecting a project central to the needs of both firms is an important first step. Negotiating a win-win agreement that includes the ownership of intellectual property and exit strategies sets the tone for a cooperative relationship. Developing strong interpersonal relationships and integrating the operating styles of the two firms lead to the trust and respect so important in strategic partnerships. |
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