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| Author: | Slaughter, R. |
| Title: | Looking for the real "megatrends" |
| Journal: | Futures
1993 : OCT, VOL. 25, p. 827-849 |
| Index terms: | USA FUTURE TECHNOLOGY |
| Language: | eng |
| Abstract: | The term "megatrends" was coined by J.Naisbitt in the early 1980s and used to describe a series of changes ostensibly taking place in the USA and elsewhere. It passed into the language and has been used widely ever since. However, the term and much of what has been attempted under its banner are not without problems. This article looks at a number of attempts to survey various trends and seeks to answer several questions. What do these sources tell us? Can a reliable overview of global change be derived from them? Is there any value in the concept of a "megatrend"? |
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