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| Author: | Diamantopoulos, A. Schlegelmilch, B. Tse, K. |
| Title: | Understanding the role of export marketing assistance: empirical evidence and research needs |
| Journal: | European Journal of Marketing
1993 : VOL. 27:4, p. 5-18 |
| Index terms: | EXPORT MARKETING MARKETING PROMOTION |
| Language: | eng |
| Abstract: | The authors use a response-hierarchy approach as an integrative framework for a review of key issues and research in the field of export assistance. Following a discussion of the concept and role of export assistance, the article proposes a framework depicting a company's adoption and evaluation of export assistance services and subsequently uses this as a basis for a discussion of empirical findings. Concurrently, emphasis is placed on associated methodological problems and the development of future research directions. |
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