search query: @author Mendez, D. / total: 3
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| Author: | Narasimhan, R. Ghosh, S. Mendez, D. |
| Title: | A dynamic model of product quality and pricing decisions on sales response |
| Journal: | Decision Sciences
1993 : SEP-OCT, VOL. 24:5, p. 893-908 |
| Index terms: | PRICING QUALITY CONTROL |
| Language: | eng |
| Abstract: | This paper presents a dynamic model that examines the influence of price and customer perception of product quality on the sales rate of a firm producing durable goods. The sales rate of the firm is modelled as a function of its price, average product life, perceived quality, and market potential. Specifically, the model considers: the process by which perceived quality is determined by including the effects of the average life of a product and quality weighted units in the market; the time delay in the influence of actual quality on perceived quality. |
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