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Author:Daniels, J.
Title:Combining strategic and international business approaches through growth vector analysis
Journal:Management International Review
1994 : JAN, VOL. 34:1, p. 21-32
Index terms:INTERNATIONAL BUSINESS
GROWTH
STRATEGY
Language:eng
Abstract:One of the areas of rapid growth for most large firms has been international operations. These operations have created more complex alternatives to be considered. There has also been concern that relevant alternatives have sometimes been overlooked. Concomitantly , there has been only slight fusing of strategic management tools to the study of international business conduct. Growth vector analysis offers one possibility to bring international and strategic perspectives of business closer together.
SCIMA record nr: 111632
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