search query: @author Heenan, D. / total: 3
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| Author: | Heenan, D. |
| Title: | China on the move |
| Journal: | Journal of Business Strategy
1993 : MAY-JUN, VOL. 14:3, p. 34-40 |
| Index terms: | CHINA STRATEGY DEVELOPMENT |
| Language: | eng |
| Abstract: | These days, the People's Republic of China is a market-driven, consumer-oriented economy where cellular phones, fast food, and designer fashions are the standard bill of fare. It may be a foreign investor's dream. China's entry into the economic leagues is full of obstacles, but with one-fifth of the world's population now champing at capitalism's bit, the opportunities for strategic-minded businesses are boundless. Increasingly, multinational companies are looking at China more for its brains than its brawn. |
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