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| Author: | Downs, V. Ragan, S. |
| Title: | Political Argumentation and Violations of Audience Expectations: An Analysis of the Bush-Rather Encounter |
| Journal: | J. of Broadcasting and Electronic Media
1990 : WINTER VOL. 34, 1-15 |
| Index terms: | |
| Freeterms: | Political advertising, American politics News media |
| Language: | eng |
| Abstract: | The 1988 encounter between G. Bush and D. Rather on the CBS Evening News was analyzed. The research wanted to provide an in-depth analysis of the Bush-Rather exchange in terms of two perspectives: the effects of the attack-rebuttal sequence involved and the effects of violations of audience expectations. The study considered reactions to the 5 1/2-minute mini-documentary (attack) preceding the actual interview and to the live interview (rebuttal) itself. |
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