search query: @author Gibson, S.B. / total: 3
reference: 2 / 3
Author: | Gibson, S.B. |
Title: | The $ and sense of BTV |
Journal: | Channels
1990 : DEC, p.28-29 |
Index terms: | |
Freeterms: | Expenses, Reality, Foresight |
Language: | eng |
Abstract: | Business television (BTV) needs lots of money to invest. BTV tries to provide a market-targeted programming with a per-head, per-site, per-usage basis. They regard content and quality as highly important and are going to establish the foundation of training and educational programming. |
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