search query: @author Gibson, S.B. / total: 3
reference: 2 / 3
| Author: | Gibson, S.B. |
| Title: | The $ and sense of BTV |
| Journal: | Channels
1990 : DEC, p.28-29 |
| Index terms: | |
| Freeterms: | Expenses, Reality, Foresight |
| Language: | eng |
| Abstract: | Business television (BTV) needs lots of money to invest. BTV tries to provide a market-targeted programming with a per-head, per-site, per-usage basis. They regard content and quality as highly important and are going to establish the foundation of training and educational programming. |
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