search query: @author Fitzpatrick, M. / total: 3
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| Author: | Pingree, S. Fitzpatrick, M. |
| Title: | Implications of Concurrent Measures of Viewer Behavior |
| Journal: | Human Communication Research
1991 : MAR VOL. 17, p.485-504 |
| Index terms: | |
| Freeterms: | Communication behaviour, Message processing, Measurement technique |
| Language: | eng |
| Abstract: | The usefulness of Carter's "signaled stopping" technique is investigated through its application to dramatic content, where several kinds of patterns and relationships should be apparent.The potential of this technique to locate variance in perceptions and thus ambiguity of implication in messages provides an extensive research agenda. |
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