search query: @freeterm INTERPERSONAL COMMUNICATION / total: 3
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| Author: | Gumpert, G. Drucker, S. |
| Title: | From the Agora to the Electronic Shopping Mall |
| Journal: | Critical Studies In Mass Communication
1992 : JUNE, VOL. 9. p.186-200 |
| Index terms: | |
| Freeterms: | Consumer culture, Home shopping, Interpersonal communication |
| Language: | eng |
| Abstract: | Commerce, shopping, and marketing have always been communication activities. The evolution of the commercial market from the ancient agora to the contemporary shopping mall and finally to the electronic shopping mall is examined. Shop-at-home television has become a billion-dollar industry in the U.S. More and more time is spent with transactional relationships that permit customers to never leave home, car, or office. |
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