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| Author: | Feurer, R. Chaharbaghi, K. |
| Title: | Defining competitiveness: a holistic approach |
| Journal: | Management Decision
1994 : VOL. 32:2, p. 49-58 |
| Index terms: | COMPETITIVENESS STRATEGY STRATEGIC MANAGEMENT |
| Language: | eng |
| Abstract: | Although the notion of competitiveness lies at the heart of business strategy development, its definition is often vague and does not lend itself to a measurement process. The competitiveness of an organization depends on a number of factors which are interrelated and cannot be looked at in isolation. The main factors include: customer values, shareholder values and ability to act and react within a competitive environment. The article proposes a holistic approach for defining competitiveness together with a mapping process which encompasses different dimensions of competitiveness. |
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