search query: @author Shrum, L. / total: 3
reference: 3 / 3
« previous | next »
| Author: | Shrum, L. Lowrey, T. McCarty, J. |
| Title: | Recycling as a marketing problem: a framework for strategy development |
| Journal: | Psychology & Marketing
1994 : JUL/AUG, VOL. 11:4, p. 393-416 |
| Index terms: | WASTE DISPOSALS MARKETING STRATEGY |
| Language: | eng |
| Abstract: | This article provides a framework for integrating past recycling research by conceptualizing recycling compliance as a marketing problem. Within a social marketing framework, recycling behavior is considered the product, and the marketing problem is to sell recycling to the consumers or public. Recycling research is then categorized as consumer research (research on characteristics of the recycler), pricing research, distribution research, and promotional research. |
« previous | next »
SCIMA