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| Author: | Schill, R. Bertodo, R. McArthur, D. |
| Title: | Achieving success in technology alliances: the Rover-Honda strategic collaboration |
| Journal: | R. and D. Management
1994 : JUL, VOL. 24:3, p. 261-277 |
| Index terms: | R&D SUCCESS TECHNOLOGY ALLIANCES |
| Language: | eng |
| Abstract: | Dynamic changes within global markets are creating a need for different strategies for firms in the pursuit of competitive advantage. International technology alliances are one mode of organising the acquisition of competitive technologies which is especially important in technology-intensive industries. However , amangers have an esspecially difficult challenge when trying to deal with problems of high technical risk, frequent changes in technologies, different cultural and managerial styles and perspectives. |
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