search query: @author Carson, R. / total: 3
reference: 2 / 3
| Author: | Carson, R. |
| Title: | Experimental analysis of choice |
| Journal: | Marketing Letters
1994 : OCT, VOL. 5:4, p. 351-368 |
| Index terms: | PREFERENCES CHOICE THEORY RESEARCH |
| Language: | eng |
| Abstract: | Experimental choice analysis continues to attract academic and applied attention. The authors review what is known about the design, conduct, analysis and use of data from choice experiments, and indicate gaps in current knowledge that should be addressed in future research. Design strategies consistent with probabilistic models of choice process and the parallels between choice experiments and real markets are also considered by the authors. |
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