search query: @author Bucklin, L. P. / total: 3
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| Author: | Bucklin, L. P. Sengupta, S. |
| Title: | Organizing successful co-marketing alliances. |
| Journal: | Journal of Marketing
1993 : APR, vol.57:2, p.32-46 |
| Index terms: | USA ALLIANCES STRATEGIC PLANNING CORPORATE CULTURE MARKETING |
| Language: | eng |
| Abstract: |
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