search query: @author Moorthy, K. S. / total: 3
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| Author: | Moorthy, K. S. |
| Title: | Theoretical modeling in marketing. |
| Journal: | Journal of Marketing
1993 : APR, vol.57:2, p.92-106 |
| Index terms: | MARKET RESEARCH MARKETING MODELS |
| Language: | eng |
| Abstract: |
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