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| Author: | Jaffe, E. Pasternak, H. |
| Title: | An attitudinal model to determine the export intention of non-exporting, small manufactures |
| Journal: | International Marketing Review
1994 : VOL. 11:3, p. 17-32 |
| Index terms: | MARKETING INTERNATIONAL MANUFACTURING |
| Language: | eng |
| Abstract: | Proposes and tests a model for determining export intention among non-exporting small and medium-sized manufactures. The model posits that export intention is a function of three constructs: perceived competitive advantage, organizational readiness and perceived risk. Testing was done on a probability sample of Mexican firms. The results show, that intention is explained only by organizational readiness. |
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