search query: @author Rother, A. / total: 3
reference: 2 / 3
Author: | Rother, A. |
Title: | Werbung: Kampagne auf Kurs? |
Journal: | Absatzwirtschaft
1994 : FEB, p. 50-52 |
Index terms: | ADVERTISING EFFECTIVENESS GOAL SETTING CONTROL ADVERTISING EXPENDITURE MARKET RESEARCH |
Language: | ger |
Abstract: |
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