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| Author: | Rother, A. Link, K. H. |
| Title: | Positionierung: Ausbruch aus drangvoller Energie. |
| Journal: | Absatzwirtschaft
1994 : JUN, p. 62-67 |
| Index terms: | POSITIONING COMMUNICATION PRODUCT IMAGE ADVERTISING EFFECTIVENESS CONTROL MARKETING STRATEGY |
| Language: | ger |
| Abstract: |
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