search query: @freeterm SORTIMENTSPOLITIK, MARKETINGSTRATEGIE / total: 3
reference: 2 / 3
| Author: | |
| Title: | Line managers describe mass customization operations. (Massenfertigung) |
| Journal: | Planning Review
1993 : VOL. 22:4, p. 20-27, 56 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, PRODUKTPOLITIK, SORTIMENTSPOLITIK, MARKETINGSTRATEGIE |
| Language: | eng |
| Abstract: | Descriptions of 4 case studies show the different ways of mass customizing and how this turned into success for different companies and products. |
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