search query: @author Gensch, D. / total: 3
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Author: | Gensch, D. Shaman, P. |
Title: | Models of competitive television ratings. |
Journal: | Journal of Marketing Research
1980 : AUG, VOL. 17:3, p. 307-315 |
Index terms: | TELEVISION RECEIVERS INDUSTRY CONSUMER BEHAVIOUR MARKETING MODELS |
Language: | eng |
Abstract: |
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