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| Author: | Gensch, D. Shaman, P. |
| Title: | Models of competitive television ratings. |
| Journal: | Journal of Marketing Research
1980 : AUG, VOL. 17:3, p. 307-315 |
| Index terms: | TELEVISION RECEIVERS INDUSTRY CONSUMER BEHAVIOUR MARKETING MODELS |
| Language: | eng |
| Abstract: |
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