search query: @freeterm PRODUKTPOLITIK, UNTERNEHMENSSTRATEGIE / total: 3
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| Author: | Meyer, M. H. Utterback, J. M. |
| Title: | The product family and the dynamics of core capability |
| Journal: | Sloan Management Review
1993 : SPRING, VOL. 34:3, p. 29-47 |
| Index terms: | |
| Freeterms: | PRODUKTPOLITIK, UNTERNEHMENSSTRATEGIE |
| Language: | eng |
| Abstract: | Individual products are the offspring of product platforms that are enhanced over time. Product families and their successive platforms are themselves the applied result of a firm's underlying core capabilities. In well managed firms , such core capabilities tend to be of much longer duration and broader scope than single product families or individual products. The authors recommend a longer run focus on enhancing core capabilities, which includes identifying what they are and how they are applied and synthesized in new products. |
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