search query: @freeterm REORGANISATION, UNTERNEHMENSSTRATEGIE / total: 3
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| Author: | Kennedy, C. |
| Title: | Changing the company culture at Ciba-Geigy (Organisationsstruktur) |
| Journal: | Long Range Planning
1993 : FEB, VOL. 26:1, p. 18-27 |
| Index terms: | |
| Freeterms: | BETRIEBSKLIMA, ORGANISATIONSWANDEL, REORGANISATION, UNTERNEHMENSSTRATEGIE |
| Language: | eng |
| Abstract: | It is not often that a company feels impelled overhaul its whole culture because management perceives a fundamental change in the values of society, but that was a key factor behind the revolution that Ciba-Geigy, Switzerland's largest chemical and pharmaceutical group, is now driving through at all levels of its global business. And as often 'structure follows strategy' so Ciba-Geigy is accompanying its new cultural mission with a thorough reorganization of its business portfolio and divisional powers. |
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