search query: @author Treacy, M. / total: 3
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| Author: | Treacy, M. Wiersema, F. |
| Title: | Customer intimacy and other value disciplines |
| Journal: | Harvard Business Review
1993 : JAN-FEB, VOL. 71:1, p. 84-93 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, QUALITÄTSPOLITIK |
| Language: | eng |
| Abstract: | To today's customers, value can mean any number of things, from convenience of purchase to after sale service and dependability. In a study of over 40 companies, the authors have found that market leaders succeed by narrowing their business focus, not by broadening it. They concentrate on one value discipline (operational excellence, customer intimacy, or product leadership) and align their entire operating model to serve that discipline. Companies should choose a value discipline that fits with their existing capabilities and culture and then push themselves relentlessly to sustain it. |
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