search query: @author Mizerski, R. / total: 3
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| Author: | Lacher, K. Mizerski, R. |
| Title: | An exploratory study of the responses and relationships involved in the evaluation of, and in the intention to purchase new rock music |
| Journal: | Journal of Consumer Research
1994 : SEP, VOL. 21:2, p. 366-380 |
| Index terms: | CONSUMER RESEARCH MUSIC EVALUATION |
| Language: | eng |
| Abstract: | Recorded music is a multibillion dollar industry, yet little consumer research has addressed the decision making process behind its purchase. This study examined the responses new rock music creates in the listener and how those responses influenced the intention to later buy music. Experimental findings revealed that the sensorial, emotional, imaginal, and analytical responses to music all had direct effects on the affective and experimental responses. |
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