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| Author: | Gerhardt, A. |
| Title: | Investitionsgütermarketing: Fit für Economy of Skills? |
| Journal: | Absatzwirtschaft
1995 : JAN, p. 48-53 |
| Index terms: | MARKETING STRATEGY CAPITAL GOODS PRODUCT POLICY CUSTOMERS SERVICE CO-OPERATION |
| Language: | ger |
| Abstract: |
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