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| Author: | Murrow, J. Hyman, M. |
| Title: | Direct marketing: passages, definitions, and deja vu |
| Journal: | Journal of Direct Marketing
1994 : SUMMER, VOL. 8:3, p. 46-56 |
| Index terms: | DIRECT SELLING MARKETING ASSOCIATIONS |
| Language: | eng |
| Abstract: | As a prelude to offering a new definition of the term direct marketing, the recent debates on broadening the domain of marketing and broadening the domain of direct marketing are examined and the current definitions of direct marketing are compared. after a new definition of direct marketing is proposed and evaluated, direct marketers are cautioned about the problems concomitant with efforts to redefine direct marketing. |
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