search query: @author Gundlach, G. / total: 3
reference: 3 / 3
« previous | next »
| Author: | Gundlach, G. |
| Title: | Exchange governance: the role of legal and nonlegal approaches across the exchange process |
| Journal: | Journal of Public Policy and Marketing
1994 : FALL, VOL. 13:2, p. 246-258 |
| Index terms: | PUBLIC POLICY MARKETING LAW |
| Language: | eng |
| Abstract: | Marketing's emphasis of exchange relationships versus transactions has prompted interest in approaches for regulating the conduct of participants in these associations. Because growing scholarship in law has questioned the theoretical and practical consistency of legal approaches for governing exchange relationships, increasing attention has been given to nonlegal approaches. The author investigates the safeguarding nature of legal and nonlegal governance approaches. |
« previous | next »
SCIMA